Behind the Scene
Behind-the-scenes footage highlights a streamlined production process utilizing professional cameras, lighting, and a teleprompter, allowing clients to confidently deliver their scripts on camera. This approach results in multiple clean, professional takes while maximizing efficiency, saving time in production without sacrificing quality.
Solving a Social Media Challenge
Bodied by Rico needed consistent, engaging content that cut through social media noise while clearly communicating their value as a fitness brand. The goal was to create marketing assets that maintained visibility, reinforced credibility, and kept the gym top of mind for both new and returning clients.
Monthly Commercial Creation
As part of an ongoing monthly campaign, we developed high-energy commercials tailored specifically to Bodied by Rico’s goals, audience, and training philosophy. Each video was designed to drive traffic to the gym, promote personal training services, and position the brand as a destination for fitness, accountability, and personal transformation.
Branded Social Media Content
To support the video campaigns, we created branded social media posts that extended the life of the content across platforms. These assets were designed to reinforce brand consistency, boost engagement, and convert attention into action through intentional storytelling and strategic visual design.
Agency Perspective
At PlanIt Production Studio, we operate as a full-service creative agency, delivering the marketing materials businesses need to stay visible, relevant, and competitive. By combining strategy, storytelling, and execution, we help brands move beyond one-off content and build sustainable marketing systems that drive real results.